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Advertising Strategy
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Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farms identifies a human need or requirement and a niche market. A target group of consumers, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.
Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the te...
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Buy Now - Pay Later
The Impact of TV Advertising on Kids' Diets
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In this innovative and lively program we present a range of views on the advertising of food to teenagers, as we ask some fundamental questions, including: Why is there so much food advertising during kids' shows? How effective is it? Should food producers have the right to advertise to such a vulnerable group? We hear views from a leading dietician, the Deputy Director of the Australian Food Council, a spokesperson for Youth Media Australia and a leading academic commentator, John Schwartz, from the Media Department of Swinburne University. John analyses the food ads and tells us why they're effective or not effective.
In this innovative and lively program we present a range of views on the advertising of food to t...
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Competitive Marketing in Tourism
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The marketing and management of a destination is increasingly becoming extremely competitive worldwide. Some destinations are more successful in terms of attracting tourism visitation and expenditure, than others. Obviously some destinations are blessed with attractive natural endowments, however given effective management and marketing strategies, a destination lacking in these features may also become competitive in tourism. Adopting a market orientation enables a destination to better meet the needs of the potential tourist and adapt accordingly to the dynamic nature of the tourism industry.
The marketing and management of a destination is increasingly becoming extremely competitive worl...
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Consumer Choice and Protection
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We as consumers make choices everyday that satisfy our needs and wants which in turn affect our quality of life. We need to understand what has an impact on these decisions and how to make more informed choices to avoid scams and scammers. We need to understand the legal framework that provides consumer protection and how technology influences our economic decision-making.
We as consumers make choices everyday that satisfy our needs and wants which in turn affect our q...
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Ethics and the Consumer
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We as consumers all love a bargain, but when you are paying only $5 for a t-shirt, maybe it's time to ask some questions. What can you do to ensure you make informed and ethical consumer choices? How does globalization impact on our consumer decisions? In a free market consumers are not completely powerless as they have the right to choose and the power to withdraw their business.
We as consumers all love a bargain, but when you are paying only $5 for a t-shirt, maybe it's tim...
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Evaluating a Training Program
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What makes a successful training program? This program identifies the key components of an effective training program and investigates the methods used to evaluate, modify and improve training programs.
What makes a successful training program? This program identifies the key components of an effect...
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Event Management
Planning, Organizing, Leading and Controlling
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This program provides a behind-the-scenes look at the staging of a significant series of events from the Eureka 150 held in Ballarat, Australia in 2005. This historic event incorporated activities and entertainment targeted at many groups, with much community involvement. This program explores the stages of organizing a large event, the planning, leading and controlling required, finishing up with the criteria to successfully evaluate an event.
This program provides a behind-the-scenes look at the staging of a significant series of events f...
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If the Shoe Fits
The Windsor Smith Marketing and Communication Case Study
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This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Marketing objectives, market research, the target market and marketing channels are also considered.
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smi...
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Marketing - An Introduction
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Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing.
Using examples from the high profile computer games industry, this program provides students with...
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Marketing a Car
A Business Marketing Case Study
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We are confronted with a wide range of marketing on a daily basis - some of it subtle, some of it bombarding us with images and information about new products. the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical, case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills.
We are confronted with a wide range of marketing on a daily basis - some of it subtle, some of it...
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Marketing Change
Image Marketing and PR at the Bendigo Bank
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Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.
Using the transformation of the Bendigo Building Society into a bank, this program examines the r...
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Marketing for Beginners
A Case Study in Retail
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This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
This case study approach features a small business management expert looking at two retail busine...
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